The Choose Africa campaign is a collaborative initiative aimed at promoting responsible and sustainable travel, and highlighting far reaching effects of tourism in Africa.

Tourism, community and conservation are all interconnected. We want to show you 'Behind the Scenes' of your trip to Africa, shifting the focus towards the many amazing community outreach and conservation programs that exist on the continent.


Simply by visiting a place, by going on vacation, you are changing lives without even knowing it. Just by making a single choice, you are making a significant impact and implementing lasting positive change.


Why just travel when you can travel with purpose?




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Crafted by Flō Innovations